How do you bottle the feel of a tropical glow—and turn it into the must-have product of the summer? For Coco & Eve’s first Sunny Honey launch of 2024, we built hype around the Antioxidant Glow Shimmer Body Oil through end-to-end creative direction and production. From campaign shoot to rollout, we crafted every asset—from paid ads to email sends—bringing to life a radiant, sun-drenched world of shimmer, hydration, and summer in a bottle.